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The Key To Creating Freedom In Your Network Marketing Business
Network marketing: The duplication concept
Mastering the duplication concept is the key to mastering network marketing because duplication is the engine that makes the business model of network marketing work. Essentially, duplication means that I can replicate a successful sale many times over through a team of other distributors in order to gather hundreds or thousands of customers instead of having to close each transaction myself. This is an example of using leverage to achieve massive results, and its brilliance lies at the heart of the network marketing business model.
To illustrate why duplication is such a powerful concept, imagine that you joined a network marketing company and they told you this: “In order to be successful, the first thing you are going to do is go out and find 300 people to purchase our product.“ That would sound very daunting to you, as it would to the 95 percent of us who are average, ordinary people and not sales superstars. Most of us would say “I can't do that” and quit before we even got started.
Now imagine the same network marketing company applying the concept of duplication. Imagine that instead of telling you that you had to find 300 people to purchase their product, they said, “In order to be successful, the first thing you need to do is go out find three people who will purchase our product and be your customers.“ Big difference! Anyone who loves the product and is willing to represent it can find three customers. This is a much more appealing, less intimidating goal for the average person.
Now let's take this to the next step. Imagine that your network marketing company then teaches you how to build a team of 10 other distributors like yourself using a system, and that each of the 10 distributors can find their three customers. That would produce a total of 30 customers buying your product on top of your own three personal customers and you get paid a percentage of those 30 extra sales. The power of leverage is kicking in.
Next, each of your 10 team members learns how to duplicate what you have done, and builds their own team of 10 distributors each. Now you have a team of 100 total people. Each of them has followed the system and gathered three customers. You have acquired the 300 customers that your company asked you to do, but you only had to find three customers yourself! Then you trained 10 other distributors on your team to find three customers each, and taught them to duplicate that system. This is leverage at is best!
Because of duplication, success in network marketing isn't about you or me personally finding thousands of customers to use our companies products and services. It's about you finding a few customers and finding a few other people who want to build a business with you, who each find a few customers and a few others who also want to build a business; and so on.
This is what makes network marketing such a perfect fit for the average person, the 95 percent of us from a wide variety of backgrounds who just want to create a better life for ourselves and our families. Being a sales superstar is not a requirement. You only need to be able to share your enthusiasm for your product to sign up a few customers. You also need to be able to share your business opportunity with others who are like-minded in order to build a team of other representatives doing the same. These are the only two things that we do to be successful in our profession.
Because of duplication, you don't need to be a sales superstar to be successful at network marketing; but what you DO need is an effective system for training your team to model what you do. The goal of duplication is for you to teach the other business builders on your team how to do what you have done so that eventually your business continues to grow without your direct effort, while you are getting paid a percentage of everyone's customer gathering and recruiting activity.
J. Paul Getty reportedly said “I would rather have 1% of the effort of 100 people than 100% of my own effort.” The magic of network marketing is that it provides an unlimited number of opportunities to duplicate yourself and receive a share of the income generated by people you bring into your business.
By now you can see that learning how to teach others to duplicate what has worked for you is the key top massive growth and success in the network marketing business model. Therefore, as your team grows, the focus needs to be on using and teaching the best systems for recruiting, team building, and training. Helping others to duplicate the critical elements of your success is the name of the game for a winning team and a thriving business.
Learn How To Sell Your Products Online, Brand Yourself And Use Duplication In Order To Make Sales On A Dailly Basis While Earning With The Best Products In The Industry In A Fun And Pleasant Way...
